We’re Losing Credibility With These Top 5 Lists
Top 5 ways to get more followers on Twitter!
Check out these 5 mistakes marketers make in social media!
5 things that will change your business…
Top 5 worst top 5 lists.
My Twitter feed is cluttered with them, and I don’t click on a single one. I don’t speak for the world, but I’m going to make an assumption here: the world is tired of them too.
I get the heart behind them. They’re simple and memorable (plus the High Fidelity reference is too good to pass up). Good advertising…good design is simple and memorable. But as we strive to be simple and memorable, let’s not forget that curse word that we all avoid like the plague: cliché. You may have great content to offer on behalf of your company or your firm, but it’s time to get creative again and figure out a different way to share it.
Lists can be fun and comedic, no doubt, but when the objective is to build a brand or distribute knowledge, you’re getting scrolled right past, no matter how valuable your content may be. We’re going to have to keep adapting faster than we used to; this is a trend that needs to retire. Don’t worry, we can bring it back in a decade or two.
It’s not your content or your voice we’re ignoring…it’s your list.
